Current pricing — Mailchimp vs Klaviyo
Which is cheaper for you?
Decision matrix based on verified June 2026 pricing. Assumes per-seat/monthly billing unless noted.
Klaviyo Free supports 250 active profiles with 500 email sends/mo. Mailchimp Free allows 500 contacts but restricts automation features. For a solo with a small list, Klaviyo provides more functionality for free.
Klaviyo Email at $20/mo includes full flow automation. Mailchimp Essentials at $13/mo has more restrictions on automation journeys. For ecommerce startups, Klaviyo's flows are worth the slight premium.
Klaviyo's revenue attribution, predictive analytics, and ecommerce-native flows outperform Mailchimp at scale for product companies. Klaviyo is purpose-built for segmentation and personalization.
Klaviyo is the dominant email platform for DTC brands at scale -- better segmentation, better Shopify integration, better analytics. Mailchimp is more general-purpose and falls behind at enterprise ecommerce volume.
Klaviyo's API is purpose-built for ecommerce integrations with Shopify, WooCommerce, and BigCommerce natively. Mailchimp API is more general and less ecommerce-centric.
Klaviyo wins for ecommerce and DTC brands. Mailchimp wins for content creators and newsletters that don't need deep commerce integrations.
Track both Mailchimp and Klaviyo with PricePulse
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