Current pricing — Hotjar vs FullStory
Which is cheaper for you?
Decision matrix based on verified June 2026 pricing. Assumes per-seat/monthly billing unless noted.
Hotjar Free with 35 daily sessions, heatmaps, and recordings is immediately useful. FullStory Free is 1k sessions/mo but limited to 3 team members. Hotjar gives more complete UX insights for free.
Hotjar Plus at $32/mo is predictable and affordable for small teams. FullStory Business is custom-priced and positioned for enterprise -- startups typically can't afford it at early stage.
FullStory provides enterprise session replay with structured data capture, an API for data pipelines, and digital experience analytics. At scale, FullStory's queryable data model is far more powerful than Hotjar.
FullStory has GDPR compliance controls, SSO, SLA guarantees, and dedicated support. Hotjar Business at $80/mo is not enterprise-grade -- FullStory is the enterprise standard for session data.
FullStory's structured data model allows you to query sessions via API and pipe session data to analytics warehouses. Hotjar is primarily visual -- not built for developer data pipelines.
Hotjar wins for smaller teams needing quick UX insights. FullStory wins for data-driven teams needing queryable session data at scale.
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