Current pricing — Loom vs Zoom
Plan
Loom
Zoom
Free tier
Starter
$0
25 recordings, 5 min max per video, 720p quality
Pro
$15.99/mo per user
Host up to 100 participants, cloud recording, local + cloud storage
Entry paid
Business
$18/mo per user
Unlimited recordings, 4K quality, custom branding, advanced analytics
Business
$19.99/mo per user
Up to 300 participants, managed domains, SSO + company-wide admin
Mid tier
Business+ AI
$24/mo per user
Everything in Business + AI summaries, transcription, auto titles
Enterprise
Custom
Unlimited participants, dedicated customer success, SLA, advanced security
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Recent price changes
Date
Loom
Zoom
Aug 2026
Loom: pricing scanned (no change vs static baseline)
Zoom Pro: $15.99 → $10
Aug 2026
Loom: pricing scanned (no change vs static baseline)
Zoom Business: $19.99 → $200
Aug 2024
Business plan increased from $16 to $18/user/mo
Zoom Pro: $15.99 → $10
Quick verdict
Loom raised prices in Aug 2024 (business increased from $16 to $18/user/mo; business+ ai tier introduced at $24). Zoom raised prices in Aug 2024 (business increased from $19.99 to $22.99/mo for new annual customers). Loom is currently the more accessible entry point — it has a free tier. Track both tools with PricePulse to be alerted the moment either changes a price or tier.
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