Current pricing — Loom vs Retool
Plan
Loom
Retool
Free tier
Starter
$0
25 recordings, 5 min max per video, 720p quality
Free
$0
1 user, up to 3 apps, 1GB database storage
Entry paid
Business
$18/mo per user
Unlimited recordings, 4K quality, custom branding, advanced analytics
Team
$10/mo per user
Up to 5 team members, unlimited apps, 5GB storage
Mid tier
Business+ AI
$24/mo per user
Everything in Business + AI summaries, transcription, auto titles
Business
$50/mo per builder
Unlimited users, SSO, audit logs, custom permissions, 50GB storage
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Recent price changes
Date
Loom
Retool
Aug 2026
Loom: pricing scanned (no change vs static baseline)
Retool Free: $0 → $10
Aug 2026
Loom: pricing scanned (no change vs static baseline)
Retool Team: $10 → $50
Aug 2024
Business plan increased from $16 to $18/user/mo
Retool Business: $50 → $5
Quick verdict
Loom raised prices in Aug 2024 (business increased from $16 to $18/user/mo; business+ ai tier introduced at $24). Retool's most recent change was in Jan 2023: free plan restricted to 1 user (previously 5). Track both tools with PricePulse to be alerted the moment either changes a price or tier.
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